Betting Sites

For anybody that likes a punt, finding the best UK betting sites is really important. There’s nothing more satisfying than watching your bet or accumulator land, and making some money. Working to a strict criteria, we have listed the best online betting sites in the UK. Our rankings hinge on an array of factors including welcome offers, game assortments, odds, customer service, and a host of other vital considerations, giving you a meticulously list of the premier online betting sites within the UK.

Best Betting Sites 2024

1 888 Sport
  • BET £10 GET £30
  • Great Live Betting
  • Generous Odds
  • Huge Market Selection

18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods & country restrictions apply. BeGamebleAware.orgT&C Apply

2 CampeonUK
  • 100% upp to £100
  • Large Welcome Bonus
  • Plenty of Free Spins
  • Generous Promotions

Terms and Conditions apply. New players only. 18+. Per deposit offer. Min deposit £30. Wagering requirement apply 5x. T&C Apply

3 Betway
  • 100% up to £30
  • + 50 free spins
  • Casino & Sports
  • Several Bonuses
  • Regular Promos

New customers only. Opt-in required. 100% Match Bonus up to £30 on 1st deposit of £10+. 8x bonus wagering applies. Debit Card & PayPal deposits only.T&C Apply

4 LeoVegas
  • 100% profit boost up to £100
  • Great Mobile Casino
  • Top Live Casino
  • Generous Promotions

T&Cs apply. New reg only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skril/Netellerl deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.T&C Apply

The Best Betting Sites in The UK

Navigating the realm of betting sites in the UK is all about finding a lucrative betting offer as a new customer.By seizing a betting bonus, players gain the power to extend their betting budget or even receive refunds on their initial wagers. The best UK betting sites will have a variety of options for you as a player, which is why we have listed the top UK betting sites in teh UK that sweeten the deal with your first deposit.

UK Betting SiteBetting Bonus Offer
LeoVegas🥇Claim up to £100 in betting bonus
William Hill🥇100 Free spins after your first deposit
Betway🥇100% up to £50 in betting bonus
CampeonUK🥇Get £50 + 50 free spins on signup
Unibet🥇Up to £40 back + £10 in casino bonus if your sports bet loses

The Thrill of Online Betting in the UK

The world of online betting in the UK is an expansive playground, replete with an array of platforms catering to beginners and seasoned punters alike. At Casivo, our mission is to simplify your journey in finding the perfect betting site. Even if you don’t opt for our recommended choices, you’ll gain invaluable insights into the criteria that matter most.

The Platform: Elevating Your Betting Experience

One of the most important factors of an online betting site is the platform it’s hosted on. Although it may not seem like a blatantly obvious thing to investigate, a good online gambling platform can really enhance your experience. The better the technology, the more seamless and efficient the betting process is. On the other hand, a poor site infrastructure can result in buffering, crashing and even slow bet settling.

Diverse Payment Methods

Consider the payment methods offered by online bookmakers—an aspect crucial for seamless transactions. Liberating your deposit options ensures flexibility and fast withdrawals. Opt for e-wallets like PayPal, Skrill, and Neteller for swift withdrawal processing, putting your winnings at your fingertips within 24 hours.

Customer Service

Don’t underestimate the importance of good customer support. Service is also equally important, and can be difficult to come by. While we hope you’ll never require urgent customer service assistance, should the need arise, prompt resolution is paramount.

We rigorously assess UK betting sites for their professionalism, responsiveness, and contact options. Live chat, ensuring swift resolutions without the agony of waiting, tops our preference.

Embark on your betting journey armed with insights, recommendations, and a passion for winning. As you delve into the dynamic world of UK betting sites, remember that every click takes you closer to thrilling victories.


UK Betting Markets

Betting has evolved far beyond simple win or lose scenarios. In the UK betting landscape of sports and events, a multitude of betting markets await. From predicting match outcomes to individual player performances, handicaps, over/under thresholds, and more—each market presents a unique opportunity to engage with your favourite sports in an entirely new way.

Example of UK Betting Markets:

  • Match Result (Win/Draw/Lose)
  • Over/Under Goals
  • Both Teams to Score
  • Handicap Betting or Asian Handicap
  • Correct Score
  • First Goalscorer
  • Half-Time/Full-Time
  • Total Corners
  • In-Play Betting
  • Outright Betting (Champion, Top Scorer, etc.)
  • Special Bets (Weather, Managerial Changes, etc.)
  • Accumulators and Combination Bets

Understanding and Finding The Best Odds

It is no secret that high-value odds can produce the best form of return. As such, knowing how odds and margins work is a great way to make some big wins. Knowledge is power, and this applies to bookie sites as well. Obviously, we all know that the better the odds, the better the return. But what some people may not be aware of is that the odds of the same bet, at the same sports event, can differ hugely between different sites. Knowledge is power, and this applies to finding the best value when placing a bet.

Multiple Betting Accounts

The first thing we recommend is to create an account at multiple betting sites. This practice is not only legal but also offers a tactical edge—you can effortlessly compare odds and opt for the most lucrative ones, ensuring you reap the highest possible return.

Enhanced Odds

Among the most sought-after betting site bonuses, are enhanced odds offers, where favourites are deliberately overpriced. Picture this: Liverpool triumphing over a lower-league team at a staggering 50/1 odds. However, remember that terms and conditions invariably apply, often including a cap on maximum bet limits.

Our Top List

At the end of the day, odds are just the probability of something happening. In layman’s terms, a bet at even money is much more likely to land than a bet at 100/1 – It’s that simple. Our in-depth reviews of UK betting sites look closely into their odds and markets. Only those platforms boasting a diverse and enticing range have earned a coveted spot on our esteemed list. Your journey to optimal returns begins with us, where understanding odds metamorphoses into a winning strategy.

What is The Bookies Margin?

When it comes to choosing from numerous betting sites in the UK, each claiming to offer the best odds, and with an abundance of odds comparison sites, ensuring you’re getting the most favorable deal can be a challenge. Your first step should always involve evaluating the overall generosity of each operator’s odds before placing your bets.

Understanding Odds Compilation

Have you ever wondered how odds are determined? This insight is often overlooked. Betting companies are, after all, businesses seeking profit. To achieve sustainable profitability, they set odds that are slightly higher than the statistical likelihood of a bet succeeding. The difference between these two numbers is what’s known as the bookies margin.

Simplifying the Concept

Calculating bookies margins might seem intricate, requiring a solid grasp of live betting intricacies. The good news is that we’ve simplified this process with our convenient tool. By entering the odds for the home win, away win, and draw, our tool provides you with the bookies margin, making it easy to assess and understand this important aspect of betting.

Odds Calculator

Marginal for the gambling site is: 0%

New Betting Sites

The launch of a new betting site is always exciting for regular punters. Some of the online betting giants have been around a long time, and a new name in the mix certainly isn’t a bad thing. When looking at a new betting site, there are some key things you need to be looking out for. The single most important is to ensure that they are properly licensed by the UK Gambling Commission and are safe and secure to play with.

New Welcome Offers

Discovering a new betting site brings excitement, and one of the most thrilling parts is the range of enticing welcome offers awaiting you. These enticing incentives come in various forms, from free bets to deposit matches and even enhanced odds. As you navigate this landscape, it’s important to exercise caution. Be vigilant about platforms that offer no welcome package or ones that promise extraordinary deals that seem too good to be true.

Additionally, when evaluating a new site, pay attention to the array of bet types and payment methods available. A reputable platform should provide familiar options like Visa and Mastercard, as well as versatile alternatives such as E-Wallets and cryptocurrency transactions. Embrace the prospect of new beginnings with these advantageous offers and options.

Betting Site Checklist

  • Fresh Markets
  • Speedy Payouts
  • Mobile Optimized
  • Competitive Odds
  • Attractive Welcome Offers
  • E-Wallets and various payment options
  • Licensed by the UK Gambling Commission

Latest Betting News

Betting Sites With Bonuses

As a new customer on a betting site, you’ll often be greeted with a generous bonus, boosting your betting budget. Below, we’ll delve into the details of the most common types of betting site bonuses. However, there are a few important points to consider beforehand. Keep in mind that most welcome offers have a 7-day expiry, returns might exclude the bet credits stake, and full terms and conditions apply. Being aware of these factors upfront will provide you with a clear understanding of how to make the most of your welcome offer without any unexpected surprises.

Maximizing Value

To get the most value from your betting experience, it’s advisable to join multiple betting sites. This not only helps you discover the best odds but also enables you to capitalise on various welcome betting offers. This strategy is entirely legitimate and ensures you’re getting the most out of your bets. Some betting sites even offer combined bonuses for both betting and casino, providing you with a well-rounded gaming experience. These dual offers grant you a betting bonus alongside a smaller casino bonus, allowing you to explore their full range of their product.

Betting Bonus Checklist

  • Minimum 100% Deposit Bonus: Look for platforms offering a minimum of a 100% deposit bonus, where your initial deposit is matched, effectively doubling your betting funds.
  • Minimum £100 in Bonus: Seek out bonuses that provide a minimum of £100 in bonus funds, giving you a substantial boost to start your betting journey.
  • Free Bets: Explore sites offering free bets as part of their bonuses, allowing you to place bets without using your own funds.
  • Low Wagering Requirement: Prioritize bonuses with low wagering requirements, ensuring that you can easily fulfill the conditions needed to withdraw your winnings.
  • Unlimited Winnings: Check if there are any limitations on your potential winnings from using the bonus funds. Opt for bonuses that don’t impose caps on your earnings.
  • Validity Period: Take note of the duration within which you need to use the bonus funds. Choose bonuses with reasonable validity periods that align with your betting style.
  • Game Restrictions: Review any game restrictions that might apply to the bonus. Make sure your preferred betting options are eligible for bonus use.
  • Payment Methods: Confirm that the bonus is available for deposits made through your preferred payment methods, including credit/debit cards, e-wallets, and more.
  • Bonus Codes: Check if a specific bonus code is required to claim the offer. Ensure you have the correct code for hassle-free activation.
  • Bonus Transparency: Select platforms that provide clear and transparent terms and conditions for their bonuses, avoiding any unwelcome surprises.

Deposit Bonus

The meaning of this kind of bonus is in the name. You earn it after you’ve made an initial deposit. There’s usually a minimum deposit of £10 or £20, and you will often receive 100% as a bonus, but it can sometimes be higher. An example of this would be 100% up to £100, where anything other £10 will be doubled. These are some of the most popular betting site bonuses as it quite simply gives you more value for your money, and you have double to bet with. There will always be wagering requirements and terms and conditions attached, so be sure to give those a read. Notice that this type of bonus also is very common for online casinos where the bonus offer itself might be the same but where the wager requirement differs depending if you choose to bet on sports vs play online slots. Also, for these types of bonuses, free spins in addition to a deposit bonus is very common.

Boosted Odds

These are the kind of bets that look like ‘guaranteed’ wins. The betting site will boost a short-priced favourite to high odds, like 50/1, to win a match. Other examples include 1 or more goals in the match, 1 or more card in the match and many other ‘safe bets’. These offers are likely to have a maximum stake, sometimes as low as £1 and the bonus is usually paid as free bets, not cash. It’s worth remembering that, despite seeming like ‘bankers’, these boosted odds bets can sometimes lose – nothing is guaranteed in the betting world!

Completely Free Bets

Free bets are the most popular welcome offer at betting sites for punters. Quite simply, to entice new players, the operators will offer a completely risk-free bet with no deposit required. This is a fantastic offer as you don’t have to spend a penny and you can withdraw your winnings. Others may incentivise your first real money bet, for example, bet £10 get £30 free. As always, there’s likely to be a maximum payout term, and minimum odds bet, so be sure to look out for that.


Less common, but still out there, are cashback offers. Simply put, these welcome offers will reward you with a percentage of your losses up to a certain amount. For example, 20% back on losses up to £100. These bonuses tend to appeal to the more regular punter as if you’re going to be betting anyway; then cashback is a great incentive to make your bets that little less risky. You can try to win, but receive some cash back if you don’t.

Live Betting: Betting as the Action Unfolds

In-play betting, also known as live betting, has become a cornerstone of the betting experience on UK betting sites. This exciting feature allows you to place bets while the event is ongoing, reacting to the changing dynamics of the game. With in-play betting, you can take advantage of shifting odds, assess the momentum of the match, and make more informed decisions based on real-time developments.

This dynamic form of betting adds an extra layer of excitement to your wagering journey, making you an active participant in the unfolding action. Whether you’re a football fanatic, tennis enthusiast, or a follower of other sports, in-play betting offers a thrilling way to engage with the game and potentially secure better odds as events play out on the field.


Expert Insights and Sports Betting Tips

Explore our expert insights and valuable tips and strategies from our experienced team of bettors to enhance your sports betting experience on UK betting sites:

Expert Betting Tips:

  • Gain insights into key statistics and trends for informed betting decisions.
  • Identify value bets to maximise your potential returns.
  • Learn effective bankroll management techniques.
  • Stay updated on teams, players, injuries, and match conditions.
  • Access expert advice across various sports.
  • Elevate your betting game with informed choices and strategies.

UK Betting Sites FAQ

Where can I find the best betting sites?

You can save yourself a lot of time and effort by using Casivo to find betting sites. We only recommend the best sites that have generous bonuses, proper licensing and all of the great perks you would expect.

Do betting sites offer welcome bonuses?

Yes, betting sites do offer welcome bonuses. There are a couple of different options available, including deposit matches, boosted odds and even free bets.

Which site has best odds in UK?

The odds for a specific betting site often depends on what platform that provides the odds. For instance if a betting site use Kambi or Sbtech which are two prominent providers. Our expert recommendation is to always look out for boosted odds and campaigns for the best odds.

Is it safe to share personal information with betting sites?

Yes, reputable UK betting sites use advanced encryption technology to secure your personal and financial information. Always ensure that the site is licensed and regulated by the UK Gambling Commission to guarantee your safety.

Michaela Power
Published: July 20, 2023
Michaela Power
Fact checked by: Johan
Updated: August 17, 2023

Michaela, our trusted casino content specialist at Casivo. With a knack for reviewing casinos, curating fresh content, and keeping you in the loop with the latest trends and top bonus offers, she's your go-to source for all things casino-related. Stay informed and engaged with Michaela's expert insights.