Genting UK, one of the largest entertainment and gaming operators in the United Kingdom has added a new feather to its cap. As a testament to its efforts to provide its customers and players with a secure and responsible gaming platform, the company was recently awarded the coveted Advanced Level 3 Safer Gambling Standards. Formerly known as the GAMCARE certification, the Safer Gambling Standards recognizes operators’ efforts in safe gaming space.
The Safer Gambling Standard is the social responsibility index used for gambling operators. To qualify for this certification, a casino operator must introduce a set of best practices related to responsible gaming. And for responsible gaming measures to be effective, it’s critical that these initiatives are integrated into the organizational culture and manifested in how the organization operates and delivers the services to its players. On these counts, Genting UK Plc gets the job done. The company is the only Advanced Level 3 recipient in the UK for both online and land-based operators.
Putting Practical Steps to Good Use to Promote Safe Gaming
With more than 43 casino licenses and six high-quality casinos in London including Crockfords, one will think that the company will find it hard implementing its initiatives. On the contrary, Genting UK Plc involves its staff and gives them the education and control systems that can enhance the front line of safer gambling.
Specifically, Genting UK spearheaded the following practical steps in its efforts to comply with the standards:
- Use of Behavioral Analytics to identify players who are at risk
- Works with Mindway AI to create advanced solutions that can help identify at-risk gambling
- Focus on evidence-based findings to help in the assessment and evaluation
- Promotion of corporate culture where education on responsible gaming matters
Stamp of Approval
With this certification, Genting UK Plc further validates its standing in the market as one of the leaders in the gaming space. And with this stamp of approval, players can rest assured that playing in one of the brands of Genting UK Plc will always provide a safe and responsible gaming experience.